GALA 19 intro — floresfloresflores

Design Work

Visual Identities

Printed Works

GALA 2019, STUDIO MUSEUM IN HARLEM

Graphic Design

Event Photos by Empire Entertainment

In 2019, I contributed to the graphic design of the visual identity for The Studio Museum in Harlem’s Gala in New York City. Working under the creative direction of WSDIA, the identity drew inspiration from the under-construction tape commonly found on building sites, referencing the museum’s new building as it was under construction at the time of the event. The design system translated this temporary architectural language into a bold, graphic expression which, paired with an elegant serif typeface, framed the gala as a celebration of transition and progress.

Deliverables: Full Visual Identity and Printed Assets (Mailing Brochures, Invitation Letter, Confirmation Form, Event Program, Meal Menu, Event Booklet)

Creative Direction by WSDIA | WeShouldDoItAll