JAMONXS — floresfloresflores

Design Work

Visual Identities

Printed Works

JAMONXS

Creative Direction
& Design

A queer-owned swimwear brand celebrating all body types and gender identities, with no standard sizes and handcrafted to order in Mazunte, Oaxaca. While the wordmark was already established, I expanded the brand with comprehensive brand guidelines, a social media design strategy, and a clear creative direction for the photography. The brand’s voice is bold, playful, and unapologetically digital, drawing inspiration from early internet aesthetics to reference its DIY nature, creating an identity that feels both nostalgic and forward-looking.

Deliverables:

Visual System: Brand Guidelines, Primary and Secondary Typefaces, Color Palette, and Creative Direction

Printed Assets: Business Cards, Clothing Tags, Stickers, Posters, Catalog

Digital: Web Landing Page, Web and Social Media Assets