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Design Work

Visual Identities

Printed Works

WILD KITE PERU

Brand Identity Design

Nestled on the North Shore of the Peruvian coast, this kitesurfing school was looking for a visual identity that captured both its adventurous spirit and its deep connection to the local history. The design system includes custom sub-logos for its two offerings—the kite school and the kite surfaris—while the iconography draws inspiration from the rich heritage of pre-Columbian coastal cultures, particularly Chan Chan, translating ancient motifs into a contemporary visual language.

Deliverables:

Visual system: Wordmark and Symbols, Two Sublogos, Tagline Design, Primary and Secondary Typefaces, Color Palette, Photographic Creative Direction, Printed/Digital Assets